Holy Cartier…..Aj Discala comments on the mesmerizing Cartier commercial

Aj Discala as many other people was mesmerized by the new Cartier commercial that aired yesterday night. Aj Discala now is convinced that there is still real imagination, class and style after seeing this masterpiece.

Aj Discala shares that the new commercial named “L’Odyssée de Cartier is a journey between dream and reality. Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

For Aj Discala this commercial is a very unusual piece of art. The celebration of the art in this commercial and in the jewelry it advertises, is the celebration of extreme craftsmanship. We need to say bravo for excellence.

“This project has been treated like a real movie,” Cartier’s CEO Bernard Fornas explained at a preview screening at Cartier’s London HQ last week, “we wanted the best special effects, a big director, an incredible model and props to intertwine with our incredible history.

“We wanted a movie we would be proud to show to Steven Spielberg”.

“We want to build up an awareness of Cartier worldwide to give us huge impact around the world,” Fornas explained, “It’s not a commercial decision, more a celebration of our history and a chance for us to bring that to a wider audience”.

The result says Aj Discala is great and the impact what any brand can wish for. It’s the buzz of the week explains Aj Discala, not only in the advertising world.

Aj Discala read in an article this morning: “The panther itself is steeped in history. ‘La Panthère’ being the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor.

In the commercial reports Aj Discala, the panther travels to St Petersburg in the snow, to China where he comes face-to-face with a golden dragon, to an Indian palace built upon an elephant’s back and filled with glittering animal jewellery (many pieces of which reside in the Cartier archive), before leaping aboard the wings of and identical replica of the airplane built by Alberto Santos-Dumont, to showcase the classic Cartier Santos watch (first commissioned by the Brazilian aviation legend in 1904).

The panther finally lands in Paris, the birthplace of Cartier, on Place Vendôme where he meets supermodel Shalom Harlow at the Grand Palais.

Aj Discala first reaction: What a magical spectacle!! Even if Cartier is not affordable for everyone the images of the leopard set against exotic scenarios from around the globe was mesmerizing and stunning to watch. It sparks the imagination, which fuels the creative spirit in all of us.

Aj Discala says that for once he did not switch channels during the commercial!

Aj Discala notices that the images of privileged, power and wealth are classic and historic or mythic images of France, Russia, China, tropical Asia (the reptiles in the vines) and India. These today are the dominant growing markets for luxury goods. However for Aj Discala it is disappointing that an image of America does not fit into that scenario.

“L’Odyssée is the the work of a vast team led by leading advertising film director Bruno Aveillan. He was supported by a crew of 60 on location, with a further team of 50 special effects technicians working on the post-production for six months. An original score was composed by Pierre Adenot, and the red dress worn by Shalom was custom-made by young Chinese fashion designer Yiqing Yinwith, while a total of three panthers were used for filming due to strict animal welfare laws.”

 

To watch the full video: http://www.odyssee.cartier.us/#/film

Aj Discala reports on the Hermitage Museum in St. Petersburg a must see

For Aj Discala this is one of the most exceptional museums in the world. You cannot go to Russia without seeing this masterpiece says Aj Discala.

Aj Discala explains that from the 1760s onwards the Winter Palace was the main residence of the Russian Tsars.

“The Winter Palace was built between 1754 and 1762 for Empress Elizabeth, the daughter of Peter the Great. Unfortunately, Elizabeth died before the palace’s completion and only Catherine the Great and her successors were able to enjoy the sumptuous interiors of Elizabeth’s home. Many of the palace’s impressive interiors have been remodeled since then, particularly after 1837, when a huge fire destroyed most of the building. Today the Winter Palace, together with four more buildings arranged side by side along the river embankment, houses the extensive collections of the Hermitage. The Hermitage Museum is the largest art gallery in Russia and is among the largest and most respected art museums in the world.”

But this building which is today a museums shares Aj Discala has one of the largest collections of Western European Art in the world.

Aj Discala prefers the second floor. It is dedicated to French Neoclassical, Impressionist and post-Impressionist art, including works by Renoir, Monet, Van Gogh and Gauguin. Fro Aj Discala it’s one of the ebst museums. You also have paintings by Camille Pissarro(“Boulevard Montmartre,Paris”), Paul Cezanne(Mount Sainte-Victoire”), Alfred Sisley, Henri Moret, and Degas.

Modern art is on display in the rooms on the southern side of the second floor explains Aj Discala. It features Matisse, Derain and other fauvists, Picasso, Malevich, Kandinsky, Giacomo Manzù, Giorgio Morandi and Rockwell Kent.

The section dedicated to Italian and Spanish fine art is also a must see. The collection features Italian and Spanish canvases of the 16th-18th centuries, including Veronese, Tintoretto, Velázquez and Murillo. In the enfilade of smaller rooms alongside the skylight rooms the Italian and Spanish fine art of the 15th-17th centuries, including Michelangelo‘s Crouching Boy and paintings by El Greco. There also paintings at the museum by Luis Tristan, Francisco de Zurbaran, Alonso Cano, Jose de Ribera and Goya.

For this visit Aj Discala art recommends taking a guide, it’s nice strolling around the museums but with all these masterpieces

Aj Discala art lover recommends the work of Gregory Colbert

Aj Discala art lover has a real passion for the work of Colbert. What makes him so special? Aj Discala thinks the best is to read this: “In exploring the shared language and poetic sensibilities of all animals, I am working towards rediscovering the common ground that once existed when people lived in harmony with animals. The images depict a world that is without beginning or end, here or there, past or present.”
— Gregory Colbert, Creator of Ashes and Snow.

 

The pictures of Colbert speak for themselves, says Aj Discala art fanatic. The harmony between the animals and people is breathtaking.

AJ Discala explains that the relation between man and nature is a concern of thinkers from various fields of religious philosophers, through chemists, biologists, geographers and architects.

In recent decades,we all could see, says Aj Discala that  issues of environmental conservation are gaining even more space because of the deleterious impact of human activities that cause environmental degradation affecting natural resources and the future of life on the planet.

“ As characters as diverse as St. Francis of Assisi, Marx, Darwin, Gandhi and Heidegger influenced the movement and the history of environmentalism? Since the death of Chico Mendes

The reconciles man and nature. Land voluntarily brings his gifts, the man is no longer an artist, became a work of art, and walks so ecstatic high as seen in a dream the gods walk. The artistic power of nature, not more of a man is revealed here: a nobler clay is modeled here, a marble more precise, here is cut: the man. This man here is to nature as the statue is to the artist. Harmony of worlds whirling dance from place to place singing and dancing expresses the man the man is air, earth, fire, water energy.”
The exhibition that made Colbert famous to the public was Ashes and Snow. “Every culture from the Egyptians to the Mayans to the American Indians to the Bedouins created bestiaries that enabled them to express their relationship with nature. Ashes and Snow is a 21st-century bestiary filled with species from around the world. Nature’s orchestra includes not just Homo sapiens but elephants, whales, manatees, eagles, cheetahs, orangutans, and many others.”

 

These are some facts on the exhibition Aj Discala art wants to share with you: In 2002, Colbert presented his work, Ashes and Snow, in Venice, Italy. An April 9, 2002 review in The Globe and Mail stated, “Colbert unveiled Ashes and Snow, an exhibition of images and photographs unprecedented in both scope and scale. Covering 12,600 square meters, it is billed as one of the largest one-man shows in the history of Europe.”[1]

In spring 2005, the show opened in New York City in the Nomadic Museum, a temporary structure built to house the exhibition. Ashes and Snow and the Nomadic Museum then traveled to Santa Monica in 2006, Tokyo in 2007, and Mexico City in 2008. To date, Ashes and Snow has attracted over 10 million visitors, making it the most attended exhibition by a living artist in history.

 

If you like this artwork you can find some great gift ideas on the following website recommends Aj Discala art follower http://www.ashesandsnow.org/

 

Aj Discala about Gerhard Richter

Gerhard Richter, the world’s most expensive living painter, turned 80 on Thursday says Aj Discala. For this special occasion several museums and galleries are paying tribute to him with a number of major exhibitions. For Aj Discala this is the occasion to visit amongst other two shows in Berlin that display six decades of Richter’s work.

 Aj Discala explains that Richter has simultaneously produced abstract and photorealistic painted works. He also made photographs and glass pieces. It is important for Richter to have a single consistent style throughout his work clarifies Aj Discala.

As one of the curators explained: “Nearly all of Richter’s work demonstrates both illusionistic space that seems natural and the physical activity and material of painting—as mutual interferences. For Richter, reality is the combination of new attempts to understand—to represent; in his case, to paint—the world surrounding”

Furthermore, Gerhard Richter was one of the first German artists that exposed the history of National Socialism explicates Aj Discala.  He created paintings of family members who had been members, as well as victims of, the Nazi party.

As you can see on artnet, , an online firm that tracks the art market, reports Aj Discala, Richter’s annual turnover reached $120m by 2004. According to artnet, $76.9m worth of Richter’s work was sold at auction in 2010.

Since the mid 1990s Richter’s artwork became more popular and successful internationally, even as certain important German collectors — Frieder Burda, Josef Fröhlich, Georg Böckmann, and Ulrich Ströher — have held on to theirs.

Aj Discala explains that Richter’s candle paintings were the first to command high auction prices. In February 2008, Sotheby’s sold Kerze (1983) for £7,972,500 ($15 million) in London.

In 2010, his painting Matrosen (Sailors) was sold for $ 13 million in a November auction held by Sotheby’s.

In New York, Richter is represented by Marian Goodman, his primary dealer since 1985.

Aj Discala on the opening of the Maedchenschule Berlin

AJ Discala was very excited to read this article. This art project is inspiring and will emphasis Berlin’s role in the art world explains Aj Discala.

Michael Fuchs who previously had his gallery in New York city known as Fuchs and Haas gallery, says AJ Discala is at the origin on this great project.

Aj Discala wished them all the best for the opening!

 

Berlin, 3 February 2012, Art Media Agency (AMA).

This is the article Aj Discala wanted to share: German Gallery owner Michael Fuchs will open, on 9 February 2012, a new Berlin gallery called Auguststrasse. This gallery will be situated in a former Jewish girls’ school, a 1930s building designed by architect Alexander Beer, which has been recently restored by the Grüntuch Ernst company.

Fuchs, whose collaboration with Michael Haas in the Haas and Fuchs Gallery came to an end on 31 December 2011, has himself led the redevelopment of the 3,000 m² building. The Michael Fuchs gallery itself will occupy a space of 300 m² on the building’s second floor. The Eigen and Art and Camera Work Contemporary Galleries are also set to open an exhibition space in the building. It will be the second gallery for each of these owners.

Officially dedicated to the art of gastronomy, the Jüdische Mädchenschule, as it is officially known, will also house a bar and several restaurants in its former gymnasium, one of which will be dedicated to traditional German cuisine, and the other to Jewish fare.

 

 

For further information, Aj Discala will be posting a blog after his visit to BErlin. But in the meanwhile do not miss this great gallery while visiting Berlin!

AJ Discala on the best museums to see in New York, today the Neue Galerie.

Everybody knows the MOMA and The Met says AJ Discala, they remain a must see while visiting New York City. However NYC offers much more, the Neue Galerie is definitely a museum to see while in town.

The Neue Galerie is devoted to early twentieth-century German and Austrian art and design, displayed on two exhibition floors. On the second floor they show in a great way the special relationship that existed then between the fine arts (of Gustav Klimt, Egon Schiele, etc) and the decorative arts (Josef Hoffmann, Adolf Loos, etc) explains AJ Discala.

However, what makes this museum interesting describes AJ Discala is its origin and the creator behind this place. Two men who enjoyed a close friendship over a long period shared their dream. Serge Sabarsky art dealer and museum exhibition organizer and the more known Ronald Lauder, businessman, philanthropist, and art collector.

AJ Discala read on the website that “Sabarsky and Lauder shared a passionate commitment to Modern German and Austrian art, and dreamed of opening a museum to showcase the finest examples of this work. After Sabarsky died in 1996, Lauder carried on the vision of creating Neue Galerie New York as a tribute to his friend.”

So don’t wait and go to see the Neue Galerie at 1048 Fifth Avenue, at 86th Street, in an area known as Museum Mile. It was bought by the two men in 1994 says AJ Discala.

Apart of the obvious great art collection the Café Sabaraski makes this museum worth a visit shares AJ Discala. For the ones who have been to Austria before, you will not miss its strong inspiration from the great Viennese cafés. These cafes that served as important centers of intellectual and artistic life at the turn of the century. The decoration and the piano make you feel like being in Vienna. They offer the typical drink known as a mélange, or as a café au lait as most of us would know it, explains AJ Discala.

Even if you are not so much into art, Aj Discala feels that the café Sabarsky and the Neue Galerie are one of the great discoveries of New York. Hopefully you will stop by Sunday for the great brunch.

The year ahead for AJ Discala what we should expect from 2012

AJ Discala comments on the year ahead. As we begin the New Year, The Broadsmoore Group is cautiously optimistic that the worst is behind us. However the world picture still remains cloudy at best.

Interest rates in the United States remain at historic low levels and we see in today’s news that dividends are starting to increase for some of the major companies that see a brighter future for their stockholders, comments AJ Discala.

ON THE INTERNATIONAL FRONT, THE UNITED KINGDOM SEEMS TO BE COMING OUT AHEAD OF THE PROBLEMS FACED BY SO MANY OF ITS EUROPEAN NEIGHBORS ACROSS THE CHANNEL. THE BAILOUTS IN EUROPE WILL CONTINUE AND IT IS HARD TO SAY WHAT THE CONTRIBUTIONS OF THE STRONGER ECONOMIES SUCH AS GERMANY MIGHT HAVE TO COME UP WITH TO SUPPORT GREECE, SPAIN, AND MOST LIKELY ITALY AS WELL, SAYS AJ DISCALA.

For AJ Discala  we still have a long way to go on the domestic front before we can consider ourselves on the road to a robust economy. Earnings are up, but can an increase in earnings be sustainable or translated into job growth?

AJ Discala still sees employment as the biggest factor in the country’s road to economic recovery. The Broadsmoore Group will continue to focus on partnering with businesses in the consumer and service sectors. A prime example for our company is EmployUS, which has been creating jobs and contributing daily to the economic recovery in the Gulf States. We have a long way to go and hopefully we can stay on the positive side of the balance sheet to boost corporate and consumer confidence in the months ahead,” said AJ Discala, CEO of The Broadsmoore Group.

What to expect from 2012

Happy new Year from AJ Discala

AJ Discala CEO of The Broadsmoore Group shares with us his thoughts on this coming new year:

“The new year is off to a fast start with stocks up, the Iowa caucus over and the Euro showing a bit of strength against the dollar. Venture capital firms had a busy year but it remains to be seen how those investments will perform in the future.

We are optimistic that the economy will show modest improvement in the coming year and that Europe will stabilize its currency. For AJ Discala Job growth is still the major problem facing our own economy and unfortunately we do not see any real plans to move toward robust job creation plans. The candidates we have heard thus far all seem to speak in clichés and we have seen a Congress that can’t seem to enact any meaningful legislation to take us on a solid path  to the future.

AJ Discala understand that the American public is surely getting tired of political gridlock and as we see it at The Broadsmoore Group, initiative will have to come from private investment to jump start our economy. We have spoken in the past of our investments in the service sector via companies such as EmployUS and HRAA and we see bright futures for the those business that will hopefully shine some light on other similar ventures in 2012,” said AJ Discala, CEO of The Broadsmoore Group